STRATEGIC BRAND IDENTITY DESIGN / GRAPHIC DESIGN / ILLUSTRATION / PHOTOGRAPHY & VIDEO / FINE ART
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Graphic Design for Print

Even in today’s increasingly screen-oriented market, every marketing plan requires key print items, from brochures and business cards to signage and product packaging. yes.I.said has been producing innovative print and editorial layouts for nearly two decades. Our special relationships with trade printers allow us to offer premium products at competitive prices. From concept to execution, yes.I.said is the only stop you’ll need to make for your next print project.

Graphic Design Print Portfolio

Bandy Ranch Floral

Bandy Ranch Floral is a family-run, sustainable flower farm based just outside San Diego, California. They provide farm-to-table flowers and foliage to retail markets and professional floral designers across the United States. Their brand is wholesome, earthy, family-oriented, and somewhat sentimental.

Owners Steve and Rosie Dodge conscripted yes.I.said to design and produce an entire package of identity collateral, including business cards, letterhead and envelopes, presentation folders, and greeting cards (not to mention a new website and a promotional video!).

Beginning with only a logo and their existing website and business card designs, Dan began by evolving the brand with a stylescape that included new brand guidelines, including fonts, graphic elements, a color palette, and a new monogram. The identity package is understated and organic, with deep eucalyptus, rough-edged info strips over a textured beige background that I made using a seamless texture derived from a photo of soil.

We are currently working on a two-sided product flipbook that enumerates and explains the many varieties of flowers and foliage produced by the farm, along with the seasonal availability of each product.

Goethe-Institut Chicago

The Goethe-Institut is the Federal Republic of Germany’s cultural institute, active worldwide. They promote the study of German language abroad and encourage international cultural exchange. yes.I.said has been the house graphic designer for the Chicago branch (one of six in the US) since 2016.

Following the clean, colorful brand design outlined in their corporate guidelines, yes.I.said has produced flyers, posters, brochures, textbooks, event signage, and even event photography—much to the satisfaction of the organization:

Dan Mohr is truly an artist that can translate your ideas into reality. He is always working along our timelines and has often been able to create something for us at the last minute. Besides his excellent work as a graphic designer, he is also a great photographer. We have used him for events at our office and he has perfectly captured the energy of the events with high-quality photos. We certainly look forward to continuing our work with Dan and would recommend him to anyone looking for a great graphic designer and photographer.

—Denise Elsman, Marketing Coordinator, Goethe-Institut Chicago

Out-U-Go!

Out-U-Go! is a pet care franchise with locations in the Chicago and Denver metro areas. Their brand is bursting with fun, color, and love, aiming to convey that their professional dog walkers and cat sitters treat their clients’ furry families as they would their own.

Beginning in 2013 with only a logo and a color palette, yes.I.said has helped evolve and define the company’s brand through countless projects—including posters, flyers, print ads, vehicle wraps, signage, office artwork, promotional items, apparel, dog toys, and more.

Working with yes.I.said has been a game changer for our business. Dan is tremendously talented, lightning-fast, and easy to collaborate with. He is always innovating and evolving our look to keep our visual media current and fresh. Having such a great working relationship with yes.I.said over the years has made our business more nimble and responsive; new marketing initiatives are exciting to develop and launch because I know Dan will create effective and eye-catching designs in any format we require.

—Summer Zandrew, Brand Manager, Out-U-Go! Pet Care


Publications

Deep Time Chicago Pamphlet Series

Deep Time Chicago is an art/research/activism initiative formed in the wake of the Anthropocene Curriculum program at the Haus der Kulturen der Welt (HKW) in Berlin, Germany. The initiative’s goal is to explore one core idea: humanity as a geological agency, capable of disrupting the earth system and inscribing present modes of existence into deep time. yes.I.said collaborated with Deep Time and the Goethe-Institut to produce this series of pamphlets, featuring writings by Brian Holmes, Lorraine Daston and Andrew Yang, Caroline Picard, Ryan Griffis, Evan Graham, Jenny Magnus, Viviana de la Rosa, Oliver Sann, Julia Sharpe, Shawn Michelle Smith, Ellie Tse, and Guanyu Yu. The set of six perfect-bound booklets housed in a beautiful silk-screened cardboard sleeve will be for sale at HKW.

Dan Mohr is a great person to work with. He listens to you, comes up with ideas, and then acts on your feedback, readjusting his vision to yours so that what emerges is the best of both. After that he gets straight to work and there is no waiting around, either for the first proofs or the corrections. We did a pamphlet series together and I am very satisfied with the results. It's a pleasure to have such a smooth and productive relationship.

Brian Holmes, cultural critic

Chicago Art Journal

yes.I.said had the pleasure of working with grad students at the University of Chicago’s Art History Department’s annual scholarly publication for the final four volumes of its 21-volume run. Each full-color, perfect-bound edition came in at around 100 pages, and contained various articles on that year’s theme (relational art, temporalities, architecture, transparency).

The design features geometric shapes and lines, footnotes placed on the side and rotated 90°, and the publication’s lowercase cursive masthead designed by yes.I.said when we began CAJ’s art direction.


Artwork for Music

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